As the creative force behind California State, San Bernardino's Yotes Travel Program campaign, I conceptualized and executed a visually compelling strategy through using Adobe InDesign and Illustrator. I was in charge of crafting a distinctive logo and designing both digital and print collateral—including email headers, social media covers, social media posts, and an attention-grabbing A-Frame poster. I ensured a cohesive and engaging brand presence. By seamlessly integrating visuals across different platforms, I contributed to the success of the program and fueled excitement within CSUSB Alumni community.