For my Advertising & Design class, I had to research Riverside Arts Academy’s cause and attend a presentation by RAA’s manager. After listening to her presentation of the company’s mission, vision, and current marketing strategy, I had to decide an appropriate look and feel and big idea for a public service announcement. I decided to create two posters using Adobe InDesign, one for general information and one for their annual gala. I made sure to follow their brand identity and include call-to-actions such as a large QR code to direct people to their website. Through the creation process, I presented work to the manager, listened to her suggestions, and revised and refined my posters for potential use in their future marketing.