For my Branding & Brand Design class, I was tasked with creating a logo for a fictitious music streaming service I named “New Wave”. This innovative platform was designed to showcase and promote music solely from new and upcoming artists. I also crafted an extensive brand style guide for New Wave. This included a moodboard, defining the color palette, selecting a suitable typeface, establishing logo guidelines, and articulating the brand’s mission, voice, values, and vision. Taking it a step further, I envisioned and developed the Emerge Music Festival as a major event sponsored by New Wave. This involved creating a new festival logo and expanding the brand style guide to encompass all festival-related materials. I produced mockups for social media posts, tickets, bracelets, posters, billboards, and festival merchandise, ensuring a cohesive and impactful visual identity across all touchpoints. All of this was created through Adobe InDesign, Illustrator, and Photoshop.