I was tasked with creating multiple versions of CSUSB's mascot, Cody the Coyote. These variations, including Cody in a business suit, as a ghost, as a studious student, pointing, and with a frame, were designed in Adobe Illustrator to be used as stickers for social media story posts. Each rendition balanced creativity with Cody's recognizable identity, providing the social media team with versatile assets to engage the audience effectively. My role involved capturing the university's spirit across different themes, enhancing CSUSB's online presence and fostering deeper connections with its community.